Many successful businesses leverage social network marketing as their primary source of traffic generation.  Social marketing is a sophisticated technique as it involves influencing those who are highly influential to further influence others.  Social networks are the choice for low cost highly effective advertising and loyalty building.  Increasingly the social media footprint of a business is being used as a factor in determining SERP search rankings.

The challenge with social marketing lies in creating the right image for your business and continually dedicating time and effort to build that image and expand your circle of influence.  Utilization of time-saving tools such as HooteSuite is just the start.  Other tools and regular work is required to build positive momentum.

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